They say that, ‘time flies when you’re having fun’, well I’ve been having nothing but fun during my nine year blogging career and as a result it doesn’t feel like I’ve been working at all. With that in mind, I thought I would use my experience and share some tips on how to create a successful blog, whether, like me you focus on health and fitness or you find your own niche.
Professionalise your operation
When it comes to blogging, there’s a delicate balance to strike between being friendly and approachable and being professional. You want to stand out in an over-saturated market and provide reliable information your readers can trust while getting paid for your work.
To make your online business success you need to ensure you have the best tools. First thing to check off your list is a fast and reliable internet connection. Fibre optic broadband is the fastest option currently on the market. Whether you are doing some research, creating high quality content or streaming Netflix in your free time, your broadband needs to be able to handle all of your online needs.
What if you want to expand your blog with video workout sessions or live question and answer sessions? To ensure your users receive the most seamless experience you need the fastest internet connection you can afford.
Fitting your niche topic into the bigger lifestyle topic
Sometimes bloggers over complicate their sites by trying to tackle too many issues in one place. This can be done once you are established, but initially I feel the more successful blogs are the ones who pick a specific theme and make their mark by talking about the top topics to discuss and giving their personal perspective on these topics. Then once you have gained some experience and have engaged with your readers and audience you can expand your content without alienating anyone.
For example, if you’re discussing health supplements it would be important to consider your audience’s budget and include some cheaper, or natural options. Try not to make assumptions that everyone has access to the sam supplementary treatments or even a gym membership.
All in all, it is best to stick to a general rule of thumb – would you pay to access the content on your blog? If so then you are on the right track to begin your blogging career.